With a foundation in procuring premium gems for an array of successful designers, Parade has built a company organically, understanding the importance of both exceptional quality and simply designing what they love. With their award-winning design team, they have created twelve brilliant collections – from the acclaimed and nationally advertised bridal line, Lyria®, to the Reverie Collection, featuring a playful mixture of natural fancy color and black diamonds in artful designs.

Believing that jewelry should be made with the same thoughtfulness, precision, energy and devotion that you apply to the most important aspects of your life, they craft every piece with purely essential elements resulting in one seemingly effortless, but intelligent, design. Parade’s admiration for one of nature’s simple beauties, the leaf, epitomizes Parade’s philosophy. Simple. Natural. Beautiful.