2020 Pantone Color of the Year
Each year, Pantone releases its color for the year based on consumer trends and color psychology. This color influences everything from fashion to home goods to sports and more. This year’s color is Pantone 19-4052, Classic Blue, a truly classic hue that will complement a wide range of colors and styles. This color also instills a sense of cool & calm, which is essential for the excitement and determination that goes along with a new year, especially one as significant as 2020.
Leatrice Eisman, Executive Director of the Pantone Color Institute, writes:
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, that is a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”